Burger King Japan is once again holding its “B”iking campaign from Nov 1-15. It’s an all-you-can-eat Whopper campaign. If you order a Whopper set meal, you can order as many extra Whoppers as you can eat within a 30-minute period
The Whopper is Burger King’s symbol all over the world. Burger King ran this campaign last year as well, and said it was a success, even though it might be likened to a speed-eating contest in the hands of some enthusiastic customers.
Burger King’s “have it your way” strategy has been very successful in Japan, the company said. “Now we want to make our customers even more satisfied. So if they are not full after one Whopper, they can keep coming back,” said a company spokesperson.
