TV commercial of the week: Xperia

April 5th, 2012By Category: Arts & Entertainment

The video below is a commercial for au smartphone Xperia acro HD IS12S, made by Sony.

The commercial shows a contest between badminton and Sepak Takraw players, using a shuttlecock.

According to the AD gallery page on Sony’s website, the game likens Xperia’s multitasking function, enjoyment and excitement to playing a game.

 

Previous commercials in the Xperia series show amazing performances such as LED dances and slacklining. The LED dance version was picked up by the word-of-mouth news site Hatena bookmark news.

Comments on Hatena include: “This is an interesting dance performance.”  “It’s like an old school cyber commercial! Awesome!” and “Teleportation-like performances and bullet-time action are so amazing! I think that the commercial must have taken a long time to make, with dancing, LED effects, timing, and so on.”

The LED dance version illustrate Xperia’s advanced entertainment functions, while the Slacklining version, showing two slackliners wearing colorful clothes and performing an amazing jump, shows Xperia’s fashionable design and lightness.

 

You can see more previous Xperia commercials from AD GALLERY in Sony Ericsson’s website.

Author of this article

GaijinPot

GaijinPot is an online community for foreigners living in Japan, providing information on everything you need to know about enjoying life here, from finding a job and accommodation to having fun.

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