Passersby were treated to Tom Cruise’s smiling face on the giant screen in front of Shibuya Station for awhile on Oct 6. Cruise, 49, was announcing his upcoming film, “Mission: Impossible – Ghost Protocol.” Apparently, someone designated Oct 6 as Tom Cruise Day (10 can be pronounced “To” and 6 can be read as “Mu” in Japanese).

Cruise’s beaming face was seen on screens at 25 places in Tokyo, including Shibuya, Shinjuku and Roppongi, and also in Sapporo, Nagoya, Osaka and Fukuoka.

Cruise, who reprises his character of Ethan Hunt, said in the message (with Japanese subtitles): “I’m Ethan Hunt. I need your help. Let’s meet at theaters on Dec 16.”

Posters for the film, which opens in Japan on Dec 16, have already been up for sometime in subway stations in Tokyo.

Cruise—who always does something special for his fans in Japan—has promised to come to Tokyo for the Japan premiere in early December, making him one of the few foreign movie stars to visit Japan since the March 11 disaster (Brad Pitt is also due in November to promote “Moneyball”).