George Clooney has been appearing in a series of commercials worldwide for Nespresso automated espresso makers since he made the film “Up in the Air.” The newest ad is also airing in Japan (with Japanese subtitles).

In the ad, Clooney walks into a Nespresso boutique. Various women seem to recognize him. But his ego takes a beating when it turns out they don’t know who George Clooney is.