This commercial is for famous stationery company PILOT’s multifunctional pen “HI-TEC-C coleto” which comes with a set of four various color refills.
The commercial personifies each color refills and describes each color refill’s characteristics and feelings.
Color refills feel superior because they were chosen from many various colors; however when a girl removes the green refill, the other refills start to feel nervous in the commercial.
There is other ad in the series.
In the commercial below, a black refill becomes empty and left alone. The other color refills say that they will never forget the black refill. Then when a pink refill, which is a hot foreign woman, comes, the other refills immediately become happy and say “Welcome!!”
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