TV commercial of the week: PILOT pens

February 27th, 2012By Category: Arts & Entertainment

This commercial is for famous stationery company PILOT’s multifunctional pen “HI-TEC-C coleto” which comes with a set of four various color refills.

The commercial personifies each color refills and describes each color refill’s characteristics and feelings.

Color refills feel superior because they were chosen from many various colors; however when a girl removes the green refill, the other refills start to feel nervous in the commercial.


There is other ad in the series.

In the commercial below, a black refill becomes empty and left alone. The other color refills say that they will never forget the black refill. Then when a pink refill, which is a hot foreign woman, comes, the other refills immediately become happy and say “Welcome!!”

Author of this article


GaijinPot is an online community for foreigners living in Japan, providing information on everything you need to know about enjoying life here, from finding a job and accommodation to having fun.

Related articles that may interest you


  • Shwanglin says:


    Dearest Esteems,

    Tired of Seeking Loans and Mortgages?
    Have you been turned down constantly by your banks and other financial institutions?

    We Offer LOANS ranging from $1,000.00 to $10,000,000.00 and above, at 3% interest rate per annual. Applicant must be 18 years and above.

    Services Rendered in our company includes:
    Investment Loan
    Personal Loans (Secure and Unsecured)
    Business Loans (Secure and Unsecured)
    Debt Consolidation and Others

    We are certified, trustworthy, reliable, efficient, fast and dynamic.
    Contact us at Queens Finance Company Today.

    All Interested request should be forwarded to the email below.

    Contact Name:
    Dr. Shwang Lin
    C.E.O of SLFC LTD


Search the Largest English Job Board in Japan.

Find a Job Now!

Find Your
in Japan

10,000’s of properties available today!