This commercial for Daihatsu’s Mira e:S features Bruce Willis — no stranger to Japanese TV commercials.

Japanese actors Katsuhiko Watabiki and Issei Takahashi are in a Japanese restaurant with Willis. Watabiki tells Willis that tofu is healthy for the body, while Takahashi adds that it is also low in calories and cheap. Then Willis makes the connection between tofu (low in calories and reasonably price) and the Mira e:S, shouting “Daihatsu Mira e:S” because it is an eco-car, light in weight and reasonably priced.

Bruce Willis is in previous Mira e:S commercials too. (See below)