TV commercial of the week: Kuraray with Alpaca

May 11th, 2012By Category: Arts & Entertainment

The video below is the commercial for Kuraray which is a Japanese manufacturer of chemicals, fibers and other materials.

Japanese actress and model Riko Narumi and an alpaca called Kuraray-chan are image characters for Kuraray. The commercial shows Narumi holding rings that form the word “○○系” which means “○○ type” and asks Kuraray-chan to change into a flexible type, invisible type, sticky type and aqueous type by jumping through the rings.

In the commercial, you hear the word “Mirabakesso.” It is short for “Mirai  ni bakeru shin-sozai” which means “new materials for the future.”

The video below is a previous commercial for Kuraray.

Author of this article

GaijinPot

GaijinPot is an online community for foreigners living in Japan, providing information on everything you need to know about enjoying life here, from finding a job and accommodation to having fun.

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