Lingerie maker Triumph International Japan Ltd on Wednesday unveiled a concept bra meant to introduce Japanese tourism spots to foreign visitors. The dark blue bustier has a holder placed around the stomach to display an image of one of six major tourist spots such as Mt Fuji, the Asakusa district known for the Senso temple and the Akihabara electronics shopping area.
It also has three buttons that can be pushed to play a message saying, ‘‘Welcome to Japan,’’ in English, Chinese or Korean. Another feature is a short skirt attached to the dark blue outfit that flips up to reveal a map of Japan.
Triumph said it hoped the design, the latest in a line of not-for-sale promotional bras it has launched to mark major trends and events, will help support Japan’s goal of attracting 30 million foreign tourists a year.
Video below is from the press conference and comes courtesy of Sankei news: