Lingerie maker Triumph International Japan Ltd on Wednesday unveiled a concept bra meant to introduce Japanese tourism spots to foreign visitors. The dark blue bustier has a holder placed around the stomach to display an image of one of six major tourist spots such as Mt Fuji, the Asakusa district known for the Senso temple and the Akihabara electronics shopping area.
It also has three buttons that can be pushed to play a message saying, ‘‘Welcome to Japan,’’ in English, Chinese or Korean. Another feature is a short skirt attached to the dark blue outfit that flips up to reveal a map of Japan.
Triumph said it hoped the design, the latest in a line of not-for-sale promotional bras it has launched to mark major trends and events, will help support Japan’s goal of attracting 30 million foreign tourists a year.
Video below is from the press conference and comes courtesy of Sankei news:
Comments
Ugh why were you even given a computer?
Japan is 80 something in a recent Gender Gap survey by the UN or someone. Sexism is apparant in everyday life. For example, I have never seen a female principle at a High School in Japan.
This advertising campaign sums up Japan and the treatment of women here quite nicely, so it is actually a pretty good idea.
Japan is 80 something in a recent Gender Gap survey by the UN or someone. Sexism is apparant in everyday life. For example, I have never seen a female principle at a High School in Japan.
This advertising campaign sums up Japan and the treatment of women here quite nicely, so it is actually a pretty good idea.
Hi Jes, finally, a voice of reason, couldn’t agree with you more. Gaijin women like the ones above are just jealous that Japanese chicks are sexy anyway. A is obviously another dumb Yank ready to take over another country for oil.
I’m glad you posed that question because I would suggest not much. As a foreigner I am really impatient with foreigners who come to Japan just to criticize and make blind comments!
well yes if the civilized country you are talking about happens to be Saudi Arabia. Otherwise your comment is freakin’ ridiculous. Name one country where it is illegal to use beautiful women, or men, in advertising?
Calm down, everyone. It’s a *concept bra*, a one-off publicity stunt by a bra manufacturer. No woman in lingerie is going to be standing in Narita welcoming passengers from LA or Seoul. It’s just an advertisement (and quite a bit less racy than the actual runway for this industry).
Let’s not forget Japan also has Hooters as well as everyother form of “this type of thing” you mention, hmm?
Let’s not forget Japan also has Hooters as well as everyother form of “this type of thing” you mention, hmm?
Well Mtn_biker maybe it would be a good idea to go home. You could go hang out at hooters (or whatever your countries equivalent is) and think about how silly it is for Japan to objectify women.
Wow you are naive and ill informed(rarely a good combination). This type of thing is happening everywhere regardless of if we think it is OK or not. The ladies that hold up the round signs at boxing matches, cheerleaders, waiteress’s scantily clad, car show ladies, etc. There is no end of examples. I am not sure what “civilized” country you come from but apparently it is alot easier for you to notice these things in Japan than in your country. hmmmm highly critical of something in another country but blind to them in your own. What is the difference between that and blatent racism?
We do the same in Australia, Lara Bingle in a beach bikini saying’ “Where the bloody hell are ya?’ to foreign tourists.
Most other ‘civilised’ countries’ equality laws would make this illegal if they did it there. So, however, just to examine the idea…. put a pic of some famous Japanese spot BELOW a cute woman’s bust and you expect men to notice the picture? Right.
Sometimes I’m so embarrassed to be living here. Obviously, some sexually-repressed, overworked middle-aged salaryman came up with this idea. High five Japan. Just wait for the flocking tourists now!
Japanese hookers are the best!! Esp the wet sliding massage. Love the bra love to see it off too,,,,woohoooo!!!!
Another method of prostitution
just what the world needed
I would come to Japan just to put my sausage in her tight little body! Yeah!!!!!