The Ministry of Economy, Trade and Industry is currently holding many events as part of its “Tokyo Spring,” a campaign to promote Japanese art, fashion and food. It is part of the government’s wider “Cool Japan” strategy to attract more tourists to Japan.
METI is working on its “Creative Tokyo” vision aimed at energizing Tokyo’s shopping districts, informing the world about Japan’s efforts to reconstruct areas hit by the March 2011 earthquake and tsunami, and hopefully attract tourists.
To this end, Economy, Trade and Industry Minister Yukio Edano announced “Creative Tokyo” on Nov 4 last year with representatives of other government ministries and agencies, shopping districts, department stores and real estate developers.
Here are some of the main events of the “Tokyo Spring” campaign.
Japan Restaurant Week 2012 (Through Feb 19)
“Japan Restaurant Week 2012 Winter Premium” features about 140 restaurants, including restaurants highlighted in the Michelin Guide 2012. During the event, you can enjoy Restaurant Week Special menus from 2,100 yen for lunch and 5,250 yen or 7,350 yen for dinner.
Look for participating restaurants at Japan Restaurant Week 2012 Official Website.
Mercedes-Benz Fashion Week Tokyo 2012-13A/W (March 18 to March 24)
Mercedes-Benz Fashion Week Tokyo promotes Japanese high quality fashion creations and has earned a position in the world fashion collection calendar since its launch in autumn 2005 with support of the Ministry of Economy, Trade and Industry. The fashion shows are held mainly at Tokyo Midtown, while related events for businesses and the general public are going to be held in Ginza and Shibuya .
For more information, visit Mercedes-Benz Fashion Week Tokyo Official Website.
Art Fair Tokyo 2012 (March 30 to April 1)
Some 130 galleries from Japan and other countries will participate in the event. Art Fair Tokyo 2012 exhibits and sells various era and genre creations such as antiques, handicrafts, Japanese-style paintings, Western-style paintings, modern art, and so on at Tokyo International Forum.
For more information, visit Art Fair Tokyo Official Website.