Hello Kitty takes over food department at Tokyu Toyoko dept store

May 4th, 2012By Category: Shopping

Hello Kitty decorated cantaloupe - 8,600 yen

When yours truly, a humble Hello Kitty fan, found out that Ms. Kitty would be appearing in various edible forms at the food department of the Tokyu Toyoko Department Store in Shibuya, I knew I just had to go and see Ms. Kitty hard at work. And wow, has she been keeping herself busy!

When I arrived at the Tokyu Toyoko Department Store, I found to my delight that Ms. Kitty had practically taken over their entire food section – Ms. Kitty was everywhere! Tokyu Department Store was apparently putting on a Hello Kitty collaboration fair and the panels they had on display showed just how many Helly Kitty products were being offered.

Even the fruits were dressed up in honor of Ms. Kitty. See the beautifully decorated cantaloupe above. (Check out the price tag!)

Or, if you’re in the mood for a salty snack, they also had cans of Hello Kitty nori seaweed chips in four different flavors – plum, sesame, wasabi  & sesame and brown rice (genmai).

Ms. Kitty was even transformed into “inari sushi – a sweet soy-sauce flavored pouch of tofu filled with rice. (No, it doesn’t involve raw fish.)

Hello Kitty Cheesecake - 1,260 yen

The Kitty Inari Sushis are almost too cute to eat!

After roaming the food department of the Tokyu Toyoko Store to my heart’s content, I bought 2 types of Hello Kitty bento box lunches to take home. One came in a delightful plastic box in the shape of Ms. Kitty’s face and contained 2 pieces of inari sushi along with fried chicken, flavored boiled shrimp, Japanese-style eggs cooked liked an omelet (tamago-yaki) and vegetables including tomatoes and broccoli.

The Hello Kitty “Miyabi” (Elegance) box lunch priced at 998 yen comes in a stylish black box with disposable Hello Kitty wooden chopsticks.

The other box lunch I bought was a truly artistic creation. It featured Hello Kitty’s face created with rice  and garnished with seasoned ground chicken and Japanese style sweet scrambled eggs, with teriyaki chicken, grilled fish, carrots and broccoli on the side.

As cute as the box lunches were, I have to say that I was impressed that they were not just about incorporating Hello Kitty’s image; they were both very decent lunches that were a joy to eat.

The Hello Kitty Anmitsu – a sweet delight at 578 yen

I also bought dessert, a Hello Kitty anmitsu – a traditional Japanese sweet with read bean paste, agar, and fruit served in syrup.

And below was my prize acquisition of the day – a magnificent Hello Kitty strawberry shortcake. I actually bought this at the Shibuya Hikarie, the new shopping & entertainment complex that just opened on April 26th, located across the street from the Tokyu Toyoko Department Store.

The Hello Kitty strawberry shortcake purchased from the FUNs shop at Hikarie Shibuya for 2,415 yen.

So, my visit to the Tokyu Toyoko Department Store in search of Ms. Kitty was definitely a huge pleasure. The Hello Kitty fair is a limited time event that ends on May 9, but I hope we will be seeing more fun collaborations with innovative and beautifully created food items, because all of these Hello Kitty products were certainly a feast for the senses. And once again, Ms. Kitty, we are impressed by your professionalism, appearing in so many different and delicious forms for our eating enjoyment. We hope you keep up the good work!


Source: RocketNews24

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Headquartered in Tokyo, Japan, RocketNews24 is a Japanese and English language news blog. Since our humble launch in 2008 we’ve built a massive fan base by reporting the interesting, strange and random, much of it brought over from the English-speaking world.

We hope to show you that Japan and Asia are full of wonders, and, more than anything, we hope to make you smile!

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